Many non-Black brands such as BAPE and Supreme knows that. The clothing brand, Supreme was founded by James Jebbia, an American-British and has made a fortune, talking multi-millions from the brand. In his early 20's he moved back to NYC, where he was born, after being raised in England. In the in the early 90's. he opened up his first store. Although, Supreme was marketed as a skater shop, what took off and set the trend was and remains street wear. Hip Hop Icons like Nas and Travis Scott wear this brand because they're in fact: Supreme.
Supreme means high in power and degree. Melanin is water down to just focus on contributor factors to eyes, skin and hair. But it serves a much greater purpose then what is advertised. Melanin is ranked the highest in the sense of having a higher concentration amount compared to counterparts and that is why many, many brands rely on black spokesmen and spokeswomen. If you ask AI if Supreme clothing profit more from skateboards than streetwear, they'll confirm that Supreme sells far more streetwear than skateboards despite, Supreme regular weekly online drops releasing skateboard decks and hardware.
After 2 decades, Erin Magee, Supreme Chief Creative Officer is exiting the building and joining another famous culture vulture family dynasty brand, SKIMS by Kim Kardashian. These brands have a get rich quick strategy that consist of monetizing on the Melanin representation while avoiding true authentic inclusion. For example Magee also has their side hustle brand which is tailored to the punk, alternative demographic but tries to submerge this "subculture" into the streetwear urban fashion scene.
This highly executed marketing approach has been going on since the beginning of urban wear but regardless of what brand it is; what makes it is melanin representation. Because without Melanin fashion couldn't stand a chance. Melanin is beyond eyes, skin and hair. Melanin is a whole wholesome internal navigation that exhumes creative flows that really is endless and it shows by the countless of streetwear and urban fashion who profit when joining the melanin representation to sell their brand bandwagon.
